Alibaba Used Shoppers' Data to Invent a Spicy Snickers Bar
Snickers candy bars, produced by U.S. manufacturer Mars Inc. (Photographer: Andrey Rudakov/Bloomberg)

Alibaba Used Shoppers' Data to Invent a Spicy Snickers Bar

(Bloomberg) -- Brands spend hundreds of millions of dollars each year trying to figure out what consumers want. Now Alibaba is offering to help by vacuuming data up from the legions of people shopp...
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