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Alibaba Buys a Third of Jack Ma’s Ant Financial

Alibaba received a newly issued 33% equity interest in Ant Financial: Company Statement.

Alibaba Buys a Third of Jack Ma’s Ant Financial
An attendant sits at the Alibaba Group Holdings Ltd. Ant Financial booth at the Mobile World Congress Shanghai in Shanghai (Photographer: Qilai Shen/Bloomberg)

(Bloomberg) -- Alibaba Group Holding Ltd. has bought a third of Ant Financial, the online financial services behemoth controlled by billionaire Jack Ma, augmenting a global array of investments now worth $83 billion.

The Chinese e-commerce leader has closed the acquisition of 33% of newly issued equity in Ant, a long-gestating deal that cements ties between two of the country’s biggest technology corporations. Ant will now stop paying 37.5% of its pre-tax profits to Alibaba as mandated under an earlier agreement, the online retailer said in a statement.

The deal formally links Ma’s two signature corporations just as protege and Chairman Daniel Zhang takes the helm of China’s largest online commerce company. Since starting as Alipay in 2004 as the main way for Alibaba’s shoppers to pay for goods, Ant Financial has grown into a $150 billion behemoth spanning micro-lending and insurance to credit-scoring and the country’s largest money-market fund. It’s acquiring assets overseas via deals in India and Thailand, en route to a potential initial public offering.

“Every year we generate new stuff and we acquire new stuff. We never stop,” Zhang told Alibaba’s annual investor conference in Hangzhou. “Payment and financial services are very important pillars in Alibaba’s system.”

Zhang on Tuesday set a goal for Alibaba to have 1 billion annual active users contribute 10 trillion yuan ($1.4 trillion) of transactions by 2023. Ant’s payment business -- China’s most popular transactional tool --- will prove instrumental by helping direct traffic to e-commerce and on-demand services such as food delivery. In return, Alibaba gives Ant insights into consumer credit and loan demand.

Ant however is contending with heightened competition from the likes of Tencent Holdings Ltd. in online finance and payments, while struggling to halt an exodus of capital from its main investment vehicle. Like Alibaba, it’s grappling with the fallout from U.S.-Chinese trade tensions, which have depressed consumer spending across the world’s No. 2 economy. Alibaba has a projection for revenue to grow about 33% in the year ending March 2020.

Alibaba Buys a Third of Jack Ma’s Ant Financial

The deal announced Tuesday seals their alliance and places Ant at the heart of a global portfolio of investments that runs the gamut from artificial intelligence giant SenseTime Group Ltd. to augmented reality outfit Magic Leap. Those acquisitions are collectively worth $83 billion, Chief Financial Officer Maggie Wu said.

Alibaba Buys a Third of Jack Ma’s Ant Financial

The Alibaba-Ant deal unwinds an earlier agreement brokered to resolve a 2011 dispute with shareholder Yahoo! Inc. They clashed after Alibaba transferred the fast-growing Alipay into an entity controlled by Ma, citing concerns that it wouldn’t be permitted to conduct business in China while it had foreign ownership.

Alibaba had been entitled to 37.5% of Ant Financial’s pretax earnings based on that deal, struck in the run-up to Alibaba’s record-breaking 2014 IPO. Officially named Zhejiang Ant Small & Micro Financial Services Group Co., the company remains one of Ma’s most closely watched assets, and tightly linked to Alibaba.

Alibaba will continue to consolidate its core e-commerce business with physical retail and location-based services, while helping merchants and brands digitize their operations using its data and cloud technology.

“Today we see a highly integrated operation,” he said. “We are in the process of digitizing the entire value chain of commerce.”

Other takeaways from Alibaba Investor Day
  • Alibaba’s global annual active users now 860 million (this excludes Ant)
  • Annual active consumers in China have reached 730 million
  • It has 130 million annual active users outside of China
  • ‘Idle Fish’ service has 20 million daily active users as of Sept., who facilitated 100 billion yuan of transactions in fiscal 2019
  • Ant Financial has 28 million active merchants using its service
  • About 75% of Alibaba’s monthly active users visited its new recommendation feed
  • Southeast Asian arm Lazada has 50 million annual active users in Southeast Asia
  • Supermarket chain Freshippo now has 171 stores in 22 cities serving 20 million annual active customers
  • Food delivery service Ele.me and Koubei have 245 million annual active users
  • About 28% of Ele.me’s orders were placed through Ant’s Alipay mobile app
  • Logistics service Cainiao has 40,000-plus stations, and daily packages have grown 100% year-over-year
  • Ant Financial and its global e-wallet partners have 1.2 billion users as of end of June
  • Alipay had over 900 million annual active users in China as of the end of June

--With assistance from Adrian Leung.

To contact the reporter on this story: Lulu Yilun Chen in Hong Kong at ychen447@bloomberg.net

To contact the editors responsible for this story: Peter Elstrom at pelstrom@bloomberg.net, Edwin Chan, Colum Murphy

©2019 Bloomberg L.P.