Adidas Targets Instant Satisfaction With In-Store Shoe Printing
A customer browses trainers inside the Adidas AG outlet store at the company’s headquarters in Herzogenaurach, Germany. Photographer: Krisztian Bocsi/Bloomberg

Adidas Targets Instant Satisfaction With In-Store Shoe Printing

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(Bloomberg) -- Adidas AG is looking to better tap rapidly changing consumer tastes by increasing the pace of development and production, and, eventually, printing out customized shoes right in its ...
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