Inside a Fortune Mart store in Gwalior, Madhya Pradesh. (Source: Fortune's Facebook Page)
Adani Wilmar Ltd. plans to add at least a 100 new Fortune Mart physical stores this fiscal to drive growth of its direct-to-consumer business.“E-commerce, for us, is growing faster than any other channel and the trend is here to stay with the buying pattern rapidly changing among consumers,” Angshu Mallick, chief executive officer and managing director at Adani Wilmar, told BloombergQuint in an exclusive interview.Mallick called buyi...