Active Kirana Outlets Dropped In April As Second Covid Wave Struck

Last year, as the Covid-19 pandemic raged in bigger cities, rural India offset consumer goods makers’ pain. But that hasn’t been the case during the second wave that has impacted sales in the nation’s hinterland almost as much as in urban centres.The number of active kirana stores in urban and rural areas fell more than 12% over the preceding month in April, in line with the decline in economic activity across the nation, according t...