A monitor displays Nike Inc. signage on the floor of the New York Stock Exchange. (Photographer: Michael Nagle/Bloomberg)

Buzz From Nike’s Kaepernick Campaign Now Worth More Than $163 Million

(Bloomberg) -- Nike Inc.’s market capitalization is down $3.4 billion since the company released its latest ad campaign featuring controversial quarterback-turned-activist Colin Kaepernick.

But it’s not all bad news. The latest estimates put the value of the media exposure from the campaign at more than $163 million, according to Apex Marketing Group -- almost four times the $43 million tallied in the first 24 hours since the ad debuted.

Buzz From Nike’s Kaepernick Campaign Now Worth More Than $163 Million

Apex characterized roughly 40 percent of the publicity as positive, 30 percent negative and 30 percent neutral.

Nike’s stock was up as much as .94 percent Thursday as of 10:13 in New York.

©2018 Bloomberg L.P.