Buzz From Nike’s Kaepernick Campaign Now Worth More Than $163 Million
(Bloomberg) -- Nike Inc.’s market capitalization is down $3.4 billion since the company released its latest ad campaign featuring controversial quarterback-turned-activist Colin Kaepernick.
Apex characterized roughly 40 percent of the publicity as positive, 30 percent negative and 30 percent neutral.
Nike’s stock was up as much as .94 percent Thursday as of 10:13 in New York.
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