Airtel Topples Jio In Active Subscriber Additions In June
India’s largest telecom operator Bharti Airtel Ltd. has a reason to cheer despite adding fewest subscribers among peers in June. And that’s because the number of active users on its network increased the most during the month, beating Reliance Jio Infocomm Ltd. first time since January.
The Sunil Bharti Mittal-controlled telecom operator added less than 11,000 users in June, but the number of active subscribers on its network increased by more than 1.5 crore, according to the latest data released by the Telecom Regulatory Authority of India.
A higher number of subscribers actively using an operator's services doesn't necessarily mean better revenue. But it at least means the customer is frequently using the service and the risk of losing that user is low.
Active subscribers for Vodafone India Ltd. and Idea Cellular Ltd. continued to decline for the second consecutive month in June, the TRAI data showed.
In terms of market share, Bharti Airtel’s active customer market share increased the most to 34.3 percent, while that of Reliance Jio rose by only 20 basis points. For Vodafone India and Idea Cellular, the market share continued to decline in June.
Billionaire Mukesh Ambani-controlled Reliance Jio’s new venture—home broadband—saw subdued traction. Total subscribers fell marginally to 17.9 million. Subscriber addition has remained tepid due to higher pricing.