Shemaroo Is Betting On Its Extensive Archive To Drive Growth
A man sits beneath film posters in a home converted into a movie theatre in the Dharavi slum area of Mumbai. (Photographer: Prashanth Vishwanathan/Bloomberg)

Shemaroo Is Betting On Its Extensive Archive To Drive Growth

Shemaroo Entertainment Ltd. is betting on its vast library of old movies to drive growth, while peers focus on creating new content.“Films have a very high shelf life and we consume movies that are...
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