Michelin Guide Set to Reveal More Dining Highlights in Thailand
The expanded guide will be published in November, according to the Thai unit of the French tiremaker and publisher. The review can boost tourism revenue by highlighting the different cuisines available, Tourism Authority of Thailand Governor Yuthasak Supasorn said in an interview.
"Gastronomy is Thailand’s strength," Yuthasak said, adding the goal is to cover the whole country by 2021 under a five-year agreement with Michelin.
Yuthasak said Michelin’s anonymous restaurant reviewers have been conducting inspections in the south since April.
Tourism accounts for almost 20 percent of the Thai economy, and visitor numbers may reach 40 million next year, equivalent to more than half the population. A surge in Chinese holidaymakers has contributed to a years-long boom in arrivals, which is now pressuring infrastructure and the environment.
©2018 Bloomberg L.P.