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Buffett's Distaste for Crypto Fails to Thwart Heinz's Bacon Coin

Buffett's Distaste for Crypto Fails to Thwart Heinz's Bacon Coin

(Bloomberg) -- Warren Buffett has said cryptocurrencies such as Bitcoin will come to a “bad ending.” He probably wasn’t referring to cholesterol.

Kraft Heinz Co.’s Oscar Mayer unit is issuing a limited number of digital tokens called Bacoins that can be exchanged for the company’s bacon. Buffett’s Berkshire Hathaway Inc. is part of the investor group controlling the food giant. A Bacoin traded for 11 slices of bacon at noon Tuesday in New York, according to a website for the marketing gimmick.

Buffett's Distaste for Crypto Fails to Thwart Heinz's Bacon Coin

--With assistance from Luke Kawa

To contact the reporter on this story: Olga Kharif in Portland at okharif@bloomberg.net.

To contact the editors responsible for this story: Nick Turner at nturner7@bloomberg.net, David Scheer, Dave Liedtka

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