A porter unloads fruits brought by Tata Motors trucks to Azadpur vegetable market in New Delhi, India. (Photographer:Amit Bhargava/Bloomberg News.)

Tata Motors Bets On Turnaround Plan To Boost Commercial Vehicle Market Share To 44% In FY18 

Homegrown auto major Tata Motors Ltd. saw its market share in commercial vehicles segment in the domestic market inch closer to 44 percent in 2017-18 riding on its turnaround strategy which aims at regaining lost ground to rivals.

According to Society of Indian Automobile manufacturers (SIAM) data, Tata Motors sold a total of 3,76,456 units of commerical vehicles in 2017-18 as against 3,05,620 units in 2016-17, a growth of 23.17 percent.

The overall industry commercial vehicles sales in 2017-18 were at 8,56,453 units in 2017-18 as against 7,14,082 units in 2016-17.

In terms of market share, Tata Motors increased it to 43.95 percent in the previous financial year from 42.79 percent in financial year 2017.

Last August, while addressing shareholders, Tata Motors Chairman N Chandrasekaran expressed concern over the company's falling commercial vehicles market share from a high of nearly 60 percent five years back and emphasised on the turnaround plan for its domestic business with a special focus on the ailing commercial vehicles business.

“Financial year 2018 has been landmark year for the commercial vehicle business of Tata Motors. Reviving the domestic commercial vehicle business was one of the key focus areas in the company's turnaround strategy. We are delighted that we have gained good momentum and shown growth on the back of strong product portfolio across segments and intense customer engagement," Tata Motors President (Commercial Vehicles Business) Girish Wagh told PTI.

The execution of sales enhancement, rigorous cost reduction and timely product launches, delivered quick results on commercial vehicle volumes, market share grew and bottom-line improved during the year, he added.

"Besides significant ramp-up of production, structural de-bottlenecking of the supply chain and rationalisation of strategic supplier base were also undertaken as major projects,” Wagh said.

The company's domestic sales of medium and heavy commercial vehicles in financial year 2018 stood at 1,68,013 units as against 1,48,901 units in financial year 2017, a growth of 12.83 percent.

In the light commercial vehicles category, Tata Motors posted a growth of 33 percent in the previous financial year at 2,08,443 units as against 1,56,719 units in financial year 2017.

On the outlook for the new fiscal, Wagh said, “With the successful last year, the company is now changing gears to move one level higher with Turnaround 2.0 in the current financial year. We are confident that these measures will help us achieve our targets while improving our performance and taking customer centricity to the next level