An employees fits a badge on a Mahindra and Mahindra Ltd. XUV 500 sport-utility vehicle. (Photographer: Udit Kulshrestha/Bloomberg)

Mahindra Revamps XUV 500 To Regain Top SUV Maker Spot

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Mahindra & Mahindra Ltd. launched a refreshed version of its best-selling XUV 500 as it looks regain the tag of India’s No. 1 utility vehicle maker from Maruti Suzuki Ltd.

The new XUV 500 comes with more luxurious interiors and higher power and torque, the Anand Mahindra-led automaker said in statement.

From right Rajan Wadhera, president, automotive sector,  along with  Veejay Nakra, chief of sales and marketing, automotive division, Mahindra & Mahindra Ltd at the launch of The Plush New XUV500. (Source: Company Press Release)
From right Rajan Wadhera, president, automotive sector, along with Veejay Nakra, chief of sales and marketing, automotive division, Mahindra & Mahindra Ltd at the launch of The Plush New XUV500. (Source: Company Press Release)

Some of the key features include

  • Soft-touch leather on dashboard and door-trims
  • Quilted tan leather seats
  • Industry-first smart watch connectivity
  • New 6th generation electronically controlled Variable Geometry Turbocharger (eVGT)
  • Industry-first connected apps and Ecosense technology
  • Arkamys enhanced audio
  • 45.72 cm (235/60 R18) diamond-cut alloy wheels

The revamped XUV 500 is priced at Rs 12.32 lakh (ex-showroom Mumbai) for the base variant and will be available for sale across dealerships in India with immediate effect.

It [new XUV500] has been designed to meet the customer’s rising aspirations for more premium and luxurious offerings.”
Rajan Wadhera, President, Automotive Sector, M&M Ltd.

M&M has been facing tough competition from Maruti Suzuki. India’s largest carmaker sold more utility vehicles than M&M in the year ended March, riding on the sales of its Vitara Brezza compact SUV. That’s when about one in three passenger cars sold in India is a utility vehicle.

Shares of the automaker were trading 0.6 percent lower at Rs 804 apiece, snapping a three-day winning streak. It was also the second-worst performer in the NSE Nifty Auto Index.

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