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Orange to Roll Out Solar Project Targeting African Consumers

Orange to Roll Out Solar Project Targeting African Consumers

(Bloomberg) -- Orange SA plans to distribute as many as 20,000 solar kits in four African countries in partnership with U.K.-based renewable-energy firm BBOXX as an increasing number of companies seek to roll out off-grid solar power on the continent.

Paris-based Orange is in talks with investors to expand its solar project in the coming years after its start in Madagascar, Senegal, Ivory Coast and the Democratic Republic of Congo, Bruno Mettling, chief executive officer for Africa and the Middle East, told a conference on Tuesday.

The announcement comes as Orange is expanding its business in Africa to counter a drag on phone revenue in its home market. Mettling didn’t say when the distribution will begin, but said the company is targeting between 400,000 and 500,000 solar kits in the next five years.

MTN Group Ltd. said last year it’s expanding a partnership with Fenix International to make a solar-panel and battery system available to African consumers with no access to the electricity grid. Customers in countries such as Zambia can use MTN’s mobile-money app to pay for the system.

Orange is also rolling out mobile-payment systems in Madagascar and Mali this year, Mettling told the conference in Ivory Coast’s commercial capital, Abidjan. Mobile payments and data services already account for 20 percent of Orange’s revenue in Africa, he said.

To contact the reporter on this story: Baudelaire Mieu in Abidjan at bmieu@bloomberg.net.

To contact the editors responsible for this story: Karl Maier at kmaier2@bloomberg.net, Pauline Bax, John Viljoen

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