L'Oreal Acquires App Provider That Gives Virtual Makeovers
A sales assistant arranges lipsticks at an Estee Lauder Companies Inc. store in the Raffles City shopping mall in Shanghai, China (Photographer: Qilai Shen/Bloomberg)  

L'Oreal Acquires App Provider That Gives Virtual Makeovers

(Bloomberg) -- L’Oreal SA is set to acquire the Canadian beauty tech company ModiFace, gaining tools for customers to test make-up and lipstick online.
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