Customers shop for a television at an eZone retail showroom in the Jayanagae area in Bangalore, India (Photographer: Namas Bhojani/Bloomberg)

Reliance Big TV Launches Free Access Offer 

Direct-to-home television provider Reliance Big TV announced that it will offer free access to up to 500 free-to-air channels for five years, and pay channels for one year.

The company will also provide a free-of-cost high definition set top box, Reliance Big TV said in a statement. Pre-bookings will open on March 1 for a limited period.

"Reliance Big TV is going to mark the beginning of a new dawn in the way Indians have been accessing entertainment on their TV sets. Starting today, entertainment comes effectively free of cost, with the latest offer," Reliance Big TV Director Vijender Singh said.

Pre-booking amount is Rs 499 and on the receipt of set top box and outdoor unit, buyers will have to pay the balance amount of Rs 1,500.

To claim loyalty, subscribers need to recharge monthly amount of Rs 300 from second year onwards for all pay channels and on completion of subscription of pay channels continuously for two years with Reliance Big TV, subscribers will get back Rs 1,999 as a loyalty (the amounts paid during booking and receipt of the set top box) in form of recharge, the statement said.