LVMH Names Hedi Slimane as Creative Director of Celine brand

(Bloomberg) -- LVMH named Hedi Slimane to take over as creative director of its Celine label, bringing the designer in to oversee all of the brand’s collections.

Slimane will replace Phoebe Philo, who revitalized Celine over the past decade with a minimalist aesthetic. Her departure was announced in December. LVMH doesn’t break out sales of individual brands, but HSBC Holdings Plc estimates the label had revenue of 695 million euros ($850 million) in 2016.

LVMH Names Hedi Slimane as Creative Director of Celine brand

At Celine, the 49-year-old Slimane will oversee an expanded brand which, in addition to fragrances and couture, will including fashion for men.

Slimane set the agenda for the men’s fashion industry when he brought back skinny suits and jeans more than a decade ago at Christian Dior Homme, which he left in 2007. He was named creative director of Kering SA-owned Yves Saint Laurent in 2012 before leaving that post in 2016.

"He is one of the most talented designers of our time," LVMH CEO Bernard Arnault said of Slimane in the statement. “His arrival at Celine reinforces the great ambitions that LVMH has for this maison.”

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