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Rural Digitisation Will Drive Siti Networks’ Average Revenue
Siti Network’s Rajesh Sethi talks about what will drive earnings for the next few quarters.
14 Nov 2017, 10:31 AM IST 
A man watches television during a free door-to-door screening program conducted by Public Health Foundation of India and funded by Eli Lilly & Co. at a home in rural India.(Photographer: Prashanth Vishwanathan/Bloomberg)
The transition from cable television to digital set top boxes in rural areas has lead to a an increase in the average revenue per user from Rs 50 to Rs 55, said Rajesh Sethi, chief business transformation officer of Siti Networks Ltd. Looking at the portfolio mix, phase three and phase four - which involves digitalisation in rural areas - has "much higher leverage" to drive ARPU and is expected to do so in the next few quarters, he said.
Watch the full video here.
Updates an earlier version to correct the designation of Rajesh Sethi.