Britannia Pushes For A Bigger Bite Of The Rural Pie
Biscuits move along a conveyor belt (Photographer: Chris Warde-Jones/Bloomberg News)  

Britannia Pushes For A Bigger Bite Of The Rural Pie

India's second-largest biscuit maker Britannia Industries Ltd. will make its premium brands affordable by offering smaller packs to make deeper inroads into the hinterland.The contribution of the r...
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