Patanjali Looks To Expand Its Reach To 20-25 Lakh Outlets By This Year, Says Baba Ramdev
Patanjali Ayurveda Ltd. plans to double the number of outlets where its products are available by end of this year.
The company’s products are currently available in 10 lakh stores and it’s working aggressively on expanding its reach to 20-25 lakh outlets, Ramdev said at the sidelines of an event in Delhi on Friday.
Patanjali Ayurveda products usage is largely in urban households, even though its usage in rural households is increasing. About 55 percent of urban households used ayurveda company’s products as of July, up from 33 percent a year ago, K Ramakrishnan, country head of consumer insights company Kantar Worldpanel told BloombergQuint earlier.
Ramdev said that the company is targeting a turnover of Rs 2,000 crore from its shampoo and hair oil business by the year end. Revenue from the its Keshkanti shampoo stood at Rs 825 crore in the financial year 2016-17. Hindustan Unilever Ltd. is still the market leader in this segment with a 45 percent share.
Patanjali, which is now India's second biggest consumer goods maker, reported a revenue of Rs 10,561 crores this year driven by expansion into newer categories. “We are planning to venture into women’s apparel with the name Patanjali Pradhan. It will have ethnic wear, yoga wear, sports wear, accessories, watches. We are also planning to launch drinking water and mineral water next year,” Ramdev said.