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IPhone Hype Doesn't Necessarily Provoke Apple Stock Gains: Chart

Apple fluctuated after Tuesday’s event, dropping as much as 1.7 percent.

IPhone Hype Doesn't Necessarily Provoke Apple Stock Gains: Chart
Phil Schiller, senior vice president of worldwide marketing at Apple Inc., speaks about the Air Power charger (Photographer: David Paul Morris/Bloomberg)
IPhone Hype Doesn't Necessarily Provoke Apple Stock Gains: Chart

(Bloomberg) -- Investors looking at history for clues about how Apple Inc.’s stock will perform following the release of the latest iPhones won’t find much to go on. The shares have fallen almost as many times as they’ve gained in the months after, going back to when the first one came out in 2007. The differences between the effect of the iPhone 5, which preceded a 20 percent drop in 60 days, and the iPhone 6, which prompted a 17 percent rally, was the most pronounced. Apple fluctuated after Tuesday’s event, dropping as much as 1.7 percent after earlier trading within 0.6 percent of its Aug. 1 record high.

--With assistance from Matt Turner

To contact the reporter on this story: Richard Richtmyer in New York at rrichtmyer@bloomberg.net.

To contact the editors responsible for this story: Arie Shapira at ashapira3@bloomberg.net, Jeremy Herron at jherron8@bloomberg.net, Dave Liedtka