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Patanjali, Reliance Jio Among 10 Most Influential Brands

Patanjali and Reliance Jio did not figure in the previous edition of the Ipsos study.

A customer checks products at a Patanjali Ayurved Ltd. store. (Photographer: Udit Kulshrestha/Bloomberg)
A customer checks products at a Patanjali Ayurved Ltd. store. (Photographer: Udit Kulshrestha/Bloomberg)

Yoga guru Ramdev promoted Patanjali Ayurveda has been featured among the 10 most influential brands in India along with electronics major Samsung and new entrant Reliance Jio, according to a study by global research firm Ipsos.

Google was ranked at top of the list, followed by Microsoft and Facebook.

Home grown Patanjali and Mukesh Ambani's controlled Reliance Jio bagged the fourth and ninth position, respectively, Ipsos said in its report of most influential brands. Both companies did not figure in the previous edition of the study.

The study, which evaluates over 100 brands across 21 countries, covered more than 1,000 Indians online to assess over 100 brands. The study involved 36,600 interviews.

Commenting on the development, Ipsos Public Affairs and Loyalty Executive Director Parijat Chakraborty said, "The Most Influential Brands are larger than life. They enhance our lives - make it better. We connect with them emotionally and cannot imagine our lives without them - they are influential."

Here are other companies which featured on the list:

  • State Bank of India was the only financial institution that made to the list, moving up four ranks to take the fifth position.
  • E-commerce player Flipkart dropped three spots to take the tenth place.
  • Amazon climbed a couple of steps to take the sixth place.
  • Other companies that made to the list include Samsung (seventh) and Airtel (eighth).
  • Brands that bagged a place between the 11th to 20th spots include Snapdeal, Apple, Dettol, Cadbury, SONY, HDFC Bank, Maruti Suzuki, Good Day and Amul.

The brands are rated by the consumers on quality, experience and value, as also factors such as big marketing spends and consciously work towards increasing their brand equity were counted, the study said.