‘Baby Shark’ Investor Surges to Record as Kids’ Song Goes Viral
After racking up more than 2 billion views the song’s creator SmartStudy Co. is seeking to capitalize on the success.
(Bloomberg) -- Samsung Publishing Co., which owns a 25 percent stake in the producer of the “Baby Shark” viral YouTube song, surged by the 30 percent daily limit to a record high Wednesday as the tune remained on the Billboard Hot 100 chart for a second straight week. After racking up more than 2 billion views the song’s creator SmartStudy Co. is seeking to capitalize on the success by expanding its kid-oriented entertainment business with short videos via Netflix Inc., a cartoon series and a musical in North America this year, one of the company’s founders said in an interview this week.
To contact the reporters on this story: Jihye Lee in Seoul at jlee2352@bloomberg.net;Sohee Kim in Seoul at skim847@bloomberg.net
To contact the editors responsible for this story: Divya Balji at dbalji1@bloomberg.net, Matt Turner, Young-Sam Cho
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