MSMEs, Get 2X Value From Your Old PCs With Dell PC Refresh

MSMEs, Get 2X Value From Your Old PCs With Dell PC Refresh

*This is a sponsored article by Dell India

Dell India, in an innovative plan to support Indian micro, small and medium-sized enterprises has come up with a PC Refresh programme that offers 2X value for the old PCs of MSMEs.

India’s MSMEs are at the heart of India’s growth story. There are more than 6.3 crore MSMEs in the country generating employment for nearly 11 crore Indians. The segment contributes close to 45 percent to India’s manufacturing output, over 40 percent to our exports, and about 8 percent to our GDP.

Despite being a major and valued contributor to India’s success, MSMEs face a host of challenges. This includes raw material concerns, inadequacy of skilled resources, inflationary pressures, and scarcity of capital. And then, there’s the technology barrier. In the era of Digital, where those who get technology right are often winners in business, MSMEs because of their size, resources, etc., often struggle with technology. While most MSMEs have already invested in computers, they tend to extend the usage of their IT assets well beyond their normal usable life mostly due to scanty budgets or lack of awareness. Unfortunately, this can be a counterproductive strategy as older PCs not only have higher running costs, and hinder productivity, but also can prove to be a security nightmare, as operating systems and application software is often past life support dates, leaving an open door for hackers who may demand ransomware for data, and the like.

Apprehensions about capital expenditure associated with buying new IT systems is the main obstacle stopping MSMEs from replacing their old systems. Sometimes, MSME owners and leaders feel that just because the system is working, there is no urgency to upgrade—this again is dangerous, because a system that has exceeded its lifespan can cause havoc when it suddenly fails or could open up the business to security threats, which could often be financial in nature. Other reasons preventing MSMEs from replacing old computers are apprehensions about business process disruption.

But PC Refresh is a concept that is critical for business success. MSMEs need to realise that the latest technology can improve productivity significantly, open new opportunities for growth and cost savings through the use of newer, cutting-edge applications, and ensure data security. And most importantly, new doesn’t mean massive capital expenditure.

A Unique Opportunity

Dell is the world leader in personal and business computing and understands and appreciates the concerns commonly faced by Indian MSMEs. For years, the company has had a range of MSME-friendly PC technology solutions and services–covering a wide range of business needs. In addition to class-leading PC configurations, Dell also undertakes initiatives such as appointment of Small Business Technology Advisors, empowers MSMEs to use the Dell Small Business Solution Centre, etc. The company has now introduced a unique PC Refresh Programme that enables MSMEs to get 2X value from old PCs by exchanging them for brand new Dell PCs. While some PC players merely prod MSMEs to buy new PCs every three years, Dell supports MSMEs to get the best possible value from old PCs through this programme.

Upgrade Your PCs Sans Risks

The programme is designed to help MSMEs leverage the latest technology for growth, become more agile, enhance productivity and operational efficiencies, and ensure utmost data security. It also gives a simple solution for what is perhaps the most pressing challenge–that of maximizing productivity with the optimal use of resources for saving costs, times and effort.

Dell guarantees multiple value propositions for MSMEs under its PC Refresh Programme. This involves replacing an old PC—irrespective of the brand, age or configuration—with a brand-new Dell PC with the most advanced technology innovations guaranteeing no or minimal business disruption. For instance, the new Dell Vostro PC for small business comes with up to 1TB HDD capacity or dual drives with up to 128GB M.2 SATA SSD as additional storage resource. The package deal also includes all the necessary support including implementation, training, and maintenance—free of cost. To make the upgrade process simpler and cost-effective for MSMEs, Dell has tied up with reputed PC purchase and sales facilitators like Cashify and Yaantra.

All-Pervading Support For MSMEs

Dell PC Refresh Programme is supported by the company’s landmark initiatives for making lives easier for MSME owners and business leaders. Dell’s Small Business Technology Advisors are available to field any query related to the PC upgrade or even other relevant ones, like installing compatible servers, buying accessories like printers, etc, creating employee networks or for providing help to make technology adoption and usage easier. MSMEs going for the refresh program are also welcome to use Dell’s e-Waste drop-off points set up at multiple locations across India.

MSMEs require technology innovations for ensuring a higher level of efficiency to propel growth. Dell PC Refresh Programme is there to ensure this requirement is met cost-efficiently, safely and quickly, so that MSMEs no longer need to worry about technology, but can simply focus on their core business, growth and profitability.

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