Moving Beyond Biodatas – How Vows For Eternity Is Countering The Trend In The Digital Matchmaking Space

*This is in partnership with BloombergQuint BrandStudio

What's love got to do with it? "Just about everything!" says Anuradha Gupta, Founder CEO of Vows For Eternity.

Vows For Eternity is a discreet, upmarket matchmaking firm headquartered in New York City, with an established presence in London, Mumbai, and New Delhi. Think of them as a highly personalised, private, boutique matrimonial service, crafted and customised for global citizens.

Smart and stylish, with a psychology major and an MBA, Anuradha has years of experience as a seasoned globetrotting professional herself. As a wife, mother, daughter, entrepreneur, and matchmaker par excellence, Anuradha traverses multiple worlds with confidence and grace and embodies the best of Indian-American spirit through her strong work ethic and deep-rooted values.

Her passion and dynamism are the bedrock of the firm and of every member of her team.

"People are at the heart of what we do," says Anuradha. "It's important to know where someone's coming from and what they want from life - their dreams, fears, insecurities. There is no quick fix to getting to know someone, so we don't work with biodatas. It takes time for something meaningful to evolve and a lot goes into the process. That's why we lay a strong focus on getting to know our members and then connecting them with other like-minded people. From being total strangers, the Vows For Eternity team becomes a confidante and sounding board for very personal decisions, yet we know that decisions must come from our members. The challenge and reward, both lie in helping our members gain a different perspective when required and aligning expectations to reality. Honest, transparent discussion and integrity are key."

Members are well educated, progressive, well-travelled global Indians and NRIs in the 24-45 age group - self-made individuals, successful professionals, celebrities, entrepreneurs, and industrialists, ready for marriage, not because they are incomplete on their own, but because they want to share their life with someone they connect with. There are those who have never been married and those who are looking to find love a second time.

"I believe love, friendship, companionship and trust form the foundation of a good marriage. It’s very important for two people to get to know each other and to be comfortable with one another before they take the next step. Two months, two years, or more, we are with our members every step of the way. While what we do is not rocket science, it is complicated and our expertise lies in bringing individuals and families with a good social, educational, and financial fit, together."

The firm offers two levels of membership, Privilege and Premium. Personalised care, privacy, and professionalism of the highest standard are assured in both.

"Confidentiality is non-negotiable! We believe that certain things in life are sacrosanct. Someone places their trust in us and we uphold it. It's that simple. Vows For Eternity is an extension of what I believe,” says Anuradha. “The unwavering belief in what we are trying to do by keeping ‘people’ at the centre of it all drives me to run things the way I do. Marriages are made in heaven and we don't arrange marriages, we arrange introductions.”

We are at a moment in time, when there’s a mad race across the world to go online and stay relevant in an increasingly digital world. Vows for Eternity is countering the trend. Anuradha signs off by saying, “Nothing can substitute a personal connection, more so in the matters of the heart. Everything is offline because that’s where real life plays out.”

For more information on Vows for Eternity:

Ph: +91 99678 61267; Office: +91 22 4090 7397

E-mail: contactus@vowsforeternity.com

Visit: www.vowsforeternity.com