Here’s How Fujifilm Never Stops Innovating And Adding Value To Customers’ Lives
*This is in partnership with BloombergQuint BrandStudio
One iconic brand that has been a pioneer in creating memories by capturing some of the most beautiful and personal moments that a person has is Fujifilm. The company has made some remarkable and transformative contributions to some of the most critical and life-changing aspects of everyday lives. Preserving experiences and emotions of millions of people, Fujifilm has always worked with a single-point focus: Never Stop. In its endeavour to bring the best of modern-day technology to enrich and add colour to everyday life, Fujifilm is relentlessly working to advance imaging technology.
Intending to provide consumers and communities with technologically advanced and stylish lifestyle imaging products to address their needs and lifestyles, Fujifilm’s legacy and future innovation in imaging solutions are helping it realize value from innovation while creating a sustainable society.
“To raise awareness about the diversification of Fujifilm's business portfolio to a wide audience and our determination to never stop taking on challenges to contribute to the resolution of societal issues, we launched our Never Stop global branding campaign in 2018. In our current campaign, we are promoting awareness that Fujifilm is now actively engaged and creating new value in a wide array of medical technology along with our photography business. The Never Stop tagline also conveys our strong determination to communicate to a global audience that Fujifilm will never stop working until all globally resolvable challenges have been eradicated,” explains Haruto Iwata, Managing Director, Fujifilm India.
The innovators of healthcare- Neverstop –Innovating for healthier world
The medical imaging aspect of the tech-driven healthcare industry is rapidly benefiting more and more lives. From early detection to implementing targeted advanced treatments, the usage of imaging has been exploding, crossing the realm of diagnostics to effectively and impactfully contribute to prevention and therapy. Technology and related innovation have also significantly contributed to lowering costs in healthcare.
Fujifilm has a rich legacy of innovation in healthcare and continues to invest in preventive healthcare technology through its diversified range of products and solutions. Leveraging the latest advancements led by AI and IoT, Fujifilm has been at the centre of creating an ecosystem driving precise, intelligent, and accessible solutions oriented towards efficient and better outcomes. With its cutting-edge innovation in products like digital radiography, endoscopy, ultrasound, and healthcare IT, Fujifilm has been relentlessly focused on revolutionizing the medical imaging ecosystem. Catering to the earned trust of demanding medical and imaging professionals, Fujifilm has always strived to maintain the highest standards of quality and continuously pursues technological innovation.
Speaking about the campaign, Koji Wada, General Manager, Medical Division, Fujifilm India says - “Fujifilm India has always been at the forefront of healthcare innovation. For us, it has been about celebrating the Never Stop spirit of people and inspiring them to learn the possibilities that good care can bring. We are aiming at shaping the future of healthcare in India with our leading technologies, equipment and solutions. This year we are showcasing the ways in which we help touch the lives of people through these technologies to lead healthier and better lives.”
The company’s new film titled, ‘Never Stop Creating Memories’ highlights the joy of capturing memories amidst the hustle and bustle of everyday life. The campaign, through its engaging emotions tries to spread the message of being in the moment, capturing that memory and creating shared experiences.
With this campaign Fujifilm wants to delve deep into the everlasting motif of how photography washes away the dust of everyday life. In today’s fast-changing world, people tend to overlook the daily mundane life and it passes by in jiffy. Through this campaign, Fujifilm tends to spread the message of being lost in the moment yet capturing that memory to preserve it for the stories that make us humans.
“The Never Stop brand series, innovation and creativity has always been part of Fujifilm’s thought process and it reflects in our campaigns. As a brand we deeply resonate with the motto of Never Stop because we have constantly been showcasing our unwavering commitment of introducing innovative products and services to the Indian market across sectors. The idea behind this initiative was to break the usual clutter of mundane daily lives and cherish and grasp the moments in between. Through this campaign, we want to inspire people to grab their Fujifilm cameras and showcase not only their creative expressions but also preserve memories that last forever.” says Masaki Zenko, Japanese Advisor, Instax division and Senior Manager, Photo Imaging division.
India has emerged as a hotbed for Fujifilm from a business, market as well as an innovation standpoint, delivering stupendous growth. The idea behind Never Stop was to highlight Fujifilm’s legacy and expertise in the global imaging industry and highlight the relentless drive to make innovation a bedrock of the company’s growth and unwavering commitment to the industry and the country. The campaign per-se is aimed at building resonance and connection with consumers at large and showcases Fujifilm’s promise of introducing innovative products and services.
Like every successful organization, human wealth forms the foundation of the Never Stop vision. Creating a dynamic and conducive environment to help every individual maximize their capabilities has been at the core of Fujifilm’s way of functioning—what the globally respected brand calls the Fujifilm Mind and Method way of analysing information, circumstances, and situations and then setting out to achieve goals with a definitive method.