Configure, Finance, Register And Get The C5 Aircross Delivered At Your Doorstep With Citroën Buy Online
*This is in partnership with BloombergQuint BrandStudio
Citroën launched the C5 Aircross SUV in India just a few months ago, centred around the promise of Advanced Comfort. This emphasized the French auto marquee’s philosophy of comfort, which has been an intrinsic part of Citroën's design and manufacturing ethos for nearly a hundred years.
Citroën realised they couldn’t guarantee road conditions or traffic levels in India, where you can go from sylvan Alpine meadows in the Himalayas to densely populated cities with bumper-to-bumper traffic. But what the brand could assuredly provide Indian customers was best-in-breed comfort when driving the Citroën C5 Aircross SUV, made possible through cutting-edge engineering, features and materials.
Now Citroën is going beyond driving to introducing a new level of comfort even in the buying experience. It’s literally comfort at your fingertips for anyone buying and owing a Citroën in India. Simply called Citroën Buy Online, the innovative, virtual service helps in configuring your car to choosing finance options to vehicle registration—an end-to-end online buying process that facilitates ease of purchase even outside the dealer network in India. And with this, Citroën has become the first OEM in India to introduce and deliver on the concept of home delivering a car directly from the factory.
The virtual service makes the new Citroën C5 Aircross SUV available for 100% direct online buying at www.citroën.in with a home delivery facility in over 50 Indian cities. Buy Online allows customers to order the variant of their choice, which can be configured online to their taste, and get delivery directly from Citroën’s India factory. Powered by a dedicated e-commerce website that enables a seamless journey in terms of selection of car direct from Citroën, through a high-definition 3D configurator, test drive access, dedicated e-sales advisor, finance, insurance, annual maintenance packages, extended warranty as well as existing car trade-in, buying online aims to make a prospective customer’s purchase journey as comfortable as possible.
Such innovative services are important not just from the perspective of new omni channel experiences, but are also perfectly timed for this era when customers are wary of sometimes visiting a dealer because of pandemic concerns. McKinsey & Company says that a primary barometer of customer experience will be how the businesses they frequent and depend upon deliver experiences and service that meets their new needs with empathy, care and concern, and Citroën is certainly doing so with Buy Online.
Customer comfort is the priority—so in addition to regular services, customers also get access to a wide variety of services that cater to any additional requirements they may have.
All after sales service support is backed by a nationwide roadside assistance initiative and customers can rest easy with the convenience of service wherever they are through the brand’s ‘Service on Wheels’ facility. The option to avail after sales services through the traditional network of dealer service centres is also available.
While Citroën launched a few months ago with a dealer presence in metro cities, a study helped the brand realise that hybrid customers are looking for the convenience of online with the assurance of offline—a trend that is rapidly emerging in the Indian market. This customer segment is moving away from traditional buying irrespective of geography and Citroën Buy Online fulfils demand in this growing segment for powerful virtual experiences and anytime, anywhere access to products.
According to Saurabh Vatsa, Citroën Brand Head, India, Citroën has been all about comfort and without a doubt, the current conditions have accelerated the need for a comfortable experience for the customer. “We take pride in how Citroën Buy Online has been well-accepted by the Indian consumers. We offer a seamless & omni-channel customer experience through our ATAWADAC journey (AnyTime, AnyWhere, Any Device, Any Content) giving the customer the choice in mode of purchase,” he explained.