Break Free And Push Beyond Your Limits With OPPO’s #GoBeyondBoundaries Campaign
*This is in partnership with BloombergQuint BrandStudio
Sometimes, a little nudge can push someone to overcome their limits and keep moving forward in pursuit of their dreams. #GoBeyondBoundaries, the latest campaign from OPPO, one of the world’s leading manufacturers of smart devices, amplifies this encouraging theme.
OPPO has showcased the inspirational journey of Guneet Monga, the only Indian female producer to bag an Academy Award. Guneet Monga is the founder of Sikhya Film and Entertainment, and is widely respected as an inspirational Indian leader in global entertainment.
Like OPPO, whose business and design philosophy is about going beyond boundaries with industry-leading smart devices and industry-first innovation, Guneet Monga’s journey is eminently relatable. By breaking the boundaries she faced in her early days, Guneet Monga serves as a representation of OPPO’s philosophy. The award-winning producer’s ability to take inspiration from social issues and bring innovative ideas to the table creatively has seen her deliver memorable movies like Masaan, Lunchbox and Gangs of Wasseypur.
Through this campaign, OPPO has once again demonstrated its commitment to the cause of creating major breakthroughs that help make lives easier, something the smart devices major does regularly through technological innovation which translates into multiple pathbreaking product launches over the years. OPPO recently launched Reno4 Pro and its first smartwatch range, the OPPO Watch Series, and they both reflect how the company is strengthening its position in the industry by creating a complete ecosystem of products that are future-ready.
As part of #GoBeyondBoundaries, OPPO has released a short film starring Guneet Monga, which narrates the powerful story of how the ace producer was able to make a difference by constantly thinking out-of-the-box and going beyond boundaries. Through this video, OPPO aims at propagating the message that in order to truly succeed one needs to break free and think out-of-the-box. Monga’s journey is testimony to this and a classic example of what a person can truly achieve by following their passion.
By launching this campaign, OPPO aims to inspire the youth of India to break free and drive change, no matter how big or small. #GoBeyondBoundaries also aims at inviting all Indians to share their stories of breaking free so that these stories can become a wellspring of inspiration towards infinite possibilities.