Bad Audio Is Bad Business—Here’s How You Can Hear And Understand Better

Bad Audio Is Bad Business—Here’s How You Can Hear And Understand Better

*This is in partnership with BloombergQuint BrandStudio

What is the most expensive word in business today? ‘What?’ Here’s why—as many of us work from home in the Covid-19 New Normal, there's perhaps no one who hears every word of every call. And it’s especially painful in India, with our choked cellular and data networks. Most of us ask colleagues to repeat themselves or are frantically trying to troubleshoot during an important call. Chances are you don't realise the amount of time you spend saying 'What?' on every call. Bad audio leads to frustration and causes confusion, and time lost is money lost. It's not just about hearing, but understanding. Understanding includes hearing implicit details carried by pauses and tone of voice, and poor audio cannot even begin to help you understand, leave alone hear clearly.

EPOS, a global leader in high-end audio solutions designed for enterprise and gaming, commissioned a study by IPSOS MORI, a leading market research consultancy headquartered in Paris, in which 1,000 audio decision makers (in charge of purchasing headsets, speakerphones and conferencing solutions), and 1,500 audio end-users (business practitioners who regularly use an audio solution) participated. The study revealed that 95 percent of employees admit that concentration and efficiency at work suffer due to audio quality issues. While the current wave of remote working has been forced on us, it has also helped organisations realise remote working could work in normal times too. But if the freedom to work from anywhere comes saddled with problems of inefficiency, stress, frustration, confusion, and additional time spent working thanks to poor audio, is remote working really empowering your employees?

Video conferencing is not much better. While most collaboration tools are video-driven, many corporate users only use the audio element of video conferencing tools for online meetings. And so, we return to audio quality problems. Even when a VC happens, users struggle with technology and app issues. Someone cannot get their camera to start, another cannot be heard despite frantic attempts to disconnect, reboot, restart. You cannot hear it, but among the sounds you are missing on every call is that of users tearing their hair out in frustration.

The Real Cost Of ‘What?’

The EPOS study goes on to prove that the average business user loses 29 minutes per week due to poor audio quality on voice calls. Some might think 29 minutes per week is not much. But the truth is often like an iceberg—what's hidden underwater is far, far larger than what you see. Multiply 29 minutes by the number of people in your department, and then company. And add the cost of critical instructions being missed or misunderstood. 'What?' is incredibly expensive and results in client dissatisfaction, financial and business loss. The EPOS survey also says that an average of 93% of business decision makers plan to purchase new audio equipment within the next 12 months, which is reflective of the frustrations business users face with current audio solutions.

Bad Audio Is Bad Business—Here’s How You Can Hear And Understand Better

What if there was an effective solution to these audio woes that are costing your organisation serious time and money? Imagine the benefits for one. There would be greater efficiency, productivity, lower levels of frustration and stress, all of which would indirectly contribute to your bottom line. But you would also realise the full potential of remote working and videoconferencing—business travel expenses would come down sharply. Add to that good karma—effective remote working and reduced travel would mitigate the impact of climate change and burnish your corporate social responsibility credentials.

Don’t Just Hear, Understand

EPOS, headquartered in Copenhagen, Denmark, with a presence in more than 30 countries, is part of the Demant Group, a world-leader in audio and hearing technologies. The group brings 115 years of experience to the space and EPOS is not just about cutting-edge technology but more about the impact and radically changed experience delivered to users of their products. Using a range of headsets and audio solutions, powered by cutting-edge artificial intelligence, sound experience and microphone performance; designed for comfort and exemplary user experience, and crafted with high-quality materials that are built to last, EPOS' audio technology is created for those who insist on excellence from their audio devices.

Bad Audio Is Bad Business—Here’s How You Can Hear And Understand Better

It's little wonder then that in the most demanding of sound quality environments in the world, Air Traffic Control centres, from where thousands of aircraft are monitored and guided every minute, and where there is zero room for audio error, poor quality or "What?" EPOS is one of the most trusted brands for audio headsets, microphones and solutions. If the most demanding workplace in the world trusts only EPOS, then your organisation’s audio challenges, user frustration and reduced efficiency because of poor audio quality issues is a thing of the past.

EPOS builds on the legacy of Sennheiser Communications, the former joint venture between Sennheiser Electronics GmbH & Co KG and Demant A/S. Alongside the introduction of a new own-branded portfolio, EPOS continues to sell the current Sennheiser Communications portfolio co-branded as EPOS I SENNHEISER.

EPOS also collaborates with leading global Unified Communications providers to ensure their products make the most of cutting-edge UC technologies. When top-notch craftsmanship and the highest quality of materials are blended with cutting-edge technology, it’s only natural that EPOS technology will not only maximise productivity in your business whilst reducing wastage and needless cost, but also make sure you never hear another frustrating "What?" ever again on a voice or video call.

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