The Inheritors Ep. 08: The Story Of India’s First And Only Rural Based ‘Greenfield’ Craft Distillery

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In this sixth episode of The Inheritors Podcast Series, Sonu Bhasin is in conversation with Desmond Nazareth, Principal Founder and MD of Agave India, a company set up in 2007. Agave India is India’s first and only rural-based ‘greenfield’ small batch ‘field-to-bottle’ and ‘forest-to-bottle’ craft distillery, using Indian know-how and raw materials. Desmond has been instrumental in formulating the 2018 pot-still based alcohol manufacturing standards in India.

Agave India makes international quality Indian agave spirits, Indian sugar cane spirits and mahua spirits, as well as orange and mahua liqueur. Their products are sold under the master brand name, ‘DesmondJi’, or ‘DJ’, and some being exported to the USA and Europe. The most recent products are DJ Mahua spirit and DJ Mahua liqueur, which were released in Goa in June, 2018.

Desmond is a successful serial entrepreneur, with international work and travel experience, in a variety of fields. He has been educated in pure and applied sciences, computer science and multimedia (B. Tech., IIT Madras, India; Masters in Computer Science + Film and TV production, Temple University, Philadelphia, USA). He grew up in India, studied and worked for 17 years in the USA, moved back to India in 2000 and is currently based in Goa, India.

Bloomberg|Quint The Inheritors is an on-ground series comprising of conversations between three patriarchs/inheritors/family business owners and a moderator. The series aims to showcase the massive contributions made by family businesses to the country’s economy.

The inaugural session at Bengaluru in July was an exclusive invite-only event attended by 40 family business owners, founders, CEOs, promoters, and HNIs. Umesh Khaitan (Khaitan and Khaitan, Solicitors and Advocates), Muthu Murugappan (Parry Nutraceuticals), and Lavanya Nalli (Nalli Group of Companies) featured as the panelists at the event. The panelists were in conversation with Sonu Bhasin, the author of The Inheritors - Stories of Entrepreneurship and Success.

Delighted with the response we achieved on this initiative, we plan to extend this property to other formats, Podcast being the first. The podcast will involve a discussion between Sonu Bhasin and the patriarch/inheritor/or both and touch upon topics around Family Business.

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