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Why India’s Largest Private Lender Is Sharpening Its Focus On Millennials
HDFC Bank bets on millennial customers to grow its credit card base
28 Aug 2019, 04:26 PM IST
India’s largest private sector lender HDFC Bank Ltd. is working its way into the wallets of young, working and aspirational ‘millennials’, who, by the bank’s assessment, are willing and eager to spend on products and experiences.Millennials, a term broadly used for those within the age group of 20-35, make up nearly 25-30 percent of HDFC Bank’s credit card base, according to Parag Rao, country head for card payment products at the le...
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