ADVERTISEMENT
What Happens If You Merge Brooke Bond And Crocin Trade Channels? Ask HUL.
One sells soaps to tea and coffee. The other sells Crocin to Iodex and Eno. How are their channels being merged...
12 Jan 2021, 10:12 AM IST
Hindustan Unilever Ltd. has started integrating its distribution system with that of Glaxosmithkline Consumer Healthcare Ltd. as India’s largest consumer goods maker seeks to attain synergy and cut costs after completing the acquisition of Horlicks.One makes Brooke Bond tea to Dove soap and Surf Excel detergent, while the other produces malted drink Horlicks to antacid Eno and pain relief medicine Crocin. The marriage of distribution...
I’m already a Subscriber Sign In
To continue reading this story
Subscribe to unlock & enjoy all Members-only benefits
Choose a plan
Renews automatically. Cancel anytime.
As a Subscriber you get
Full Access to
NDTV Profit App
Exclusives
Premium Stories
Access to
Stories
Curated
Newsletters
20,000+
Research Reports
Priority Pass
to Special Events
Minimal Ad
Experience
Members-Only
Rewards
Still Not convinced ? Know More
Get live Stock market updates, Business news, Today’s latest news, Trending stories, and Videos on NDTV Profit.
ADVERTISEMENT