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What Grasim Is Up Against In Its Paints Foray
Will Grasim be able to shake up the Indian paint industry?
10 Feb 2021, 11:48 AM IST
Billionaire Kumar Mangalam Birla-controlled group has outlined a plan to launch a paints unit to enter a large and growing market. But that means taking on entrenched incumbents, including No. 1 Asian Paints Ltd. Something none of the new entrants has had much success with in the last decade.Asian Paints has a 42% share in India’s Rs 42,300-crore decorative paints market, according to data cited by Indigo Paints Ltd. in its red herri...
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