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Vi-John, Maker Of India’s Most-Selling Shaving Cream, Has A Beard Problem
Vi-John may launch products for beards.
29 Apr 2019, 12:42 PM IST
Makers of razors to foams are having a hard time as it’s no longer uncool for men to sport scruffy days-old stubble, pointy ducktail, suave Van Dyke and even copious Bandholz beards to work. A tiny Indian company that makes the nation’s most-selling shaving cream wasn’t left unscathed.The market has been stagnant for the last two years as men now choose to retain beards, Vimal Pandey, chief executive officer at Vi-John Group, the mak...
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