Signage is displayed at the TikTok Creator’s Lab 2019 event hosted by Bytedance Ltd. in Tokyo, Japan. (Photographer: Shiho Fukada/Bloomberg)
(Bloomberg Businessweek) -- Fitz and the Tantrums were wrapping up the tour for their third album last year when their label, Atlantic Records, told them that their song HandClap was climbing the charts in South Korea. “We were shocked,” says Lisa Nupoff, one of the group’s managers. The Los Angeles-based pop band had never been there, or anywhere in Asia for that matter. But by April of 2018, HandClap had topped the international ch...