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TikTok Is the New Music Kingmaker, and Labels Want to Get Paid
Labels seeking a better deal after they missed the rise of the social video platform and sold music rights for a flat fee.
13 May 2019, 02:15 PM IST
(Bloomberg Businessweek) -- Fitz and the Tantrums were wrapping up the tour for their third album last year when their label, Atlantic Records, told them that their song HandClap was climbing the charts in South Korea. “We were shocked,” says Lisa Nupoff, one of the group’s managers. The Los Angeles-based pop band had never been there, or anywhere in Asia for that matter. But by April of 2018, HandClap had topped the international ch...
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