Consumer goods are displayed for sale at a store in Mumbai. ( Photographer: Kuni Takahashi/Bloomberg)
Distributors keep shampoos to staples flowing in India’s $67-billion consumer goods market. But this artery is in distress.Companies are directly supplying to supermarket chains that are setting up stores across big and small cities. Mom-and-pop stores in bigger cities are buying from cash-and-carry companies that offer more discounts. Lured by discounts, consumers in the metros are increasingly buying everything online. And Indians ...