ADVERTISEMENT
The World’s Biggest Influencers Helped Lift Luxury Brands on Instagram
High-end brands outperformed others by using Lady Gaga, Bella Hadid, Chris Hemsworth, and more.
23 Oct 2019, 08:50 AM IST 
Model Gigi Hadid dressed in Burberry.
(Bloomberg Businessweek) -- Expect luxury companies to continue partnerships with social media influencers in 2020. These models, athletes, and other celebrities—who post about a brand in exchange for some sort of payment—nabbed the brands a lot of actions this year. Luxury companies outpaced others when it came to interactions per post.
To contact the editor responsible for this story: Chris Rovzar at crovzar@bloomberg.net
©2019 Bloomberg L.P.