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The Battle Is Getting Bigger In One Corner Of India’s Consumer Market
The battle of blue bottles is getting bigger in India’s hair oil market.
19 Mar 2020, 02:45 PM IST
The fight is getting intense in the blue corner of India’s consumer market.For most Indians, coconut oil means cobalt-blue—the colour of Marico Ltd.’s Parachute brand containers. The recall among buyers is so great that it’s spawned an industry of knockoffs. Dabur India Ltd., too, has been chasing this category and has stepped up aggression, selling in two types of packaging: lemon-green and deep sky-blue.
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