Range of kids’ toothpastes by JHS Svengaard Laboratories Ltd. (Photo: JHS Svengaard Laboratories)
India is home to over 450 million kids but their share in the nation’s personal-care market is tiny. Having failed nearly two decades ago, fast-moving consumer goods makers are again trying to tap young consumers.Hindustan Unilever Ltd. unveiled its Baby Dove range of soaps two years ago. Dabur India Ltd. plans to launch a shampoo and hair oil under the Dabur Amla brand for online retail. And Colgate-Palmolive India Ltd. told analyst...