Soaps To Toothpaste Makers Focus On Little-Tapped 450 Million Consumers
Range of kids’ toothpastes by JHS Svengaard Laboratories Ltd. (Photo: JHS Svengaard Laboratories)

Soaps To Toothpaste Makers Focus On Little-Tapped 450 Million Consumers

India is home to over 450 million kids but their share in the nation’s personal-care market is tiny. Having failed nearly two decades ago, fast-moving consumer goods makers are again trying to tap ...
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