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Snapdeal Shrunk Itself To Survive. But Will That Help?
Will a leaner Snapdeal survive India’s e-commerce war?
17 Jan 2019, 11:50 PM IST
Snapdeal tottered through months of uncertainty before the online retailer called off sale talks with bigger homegrown peer Flipkart in July 2017. Japanese investment firm SoftBank—which owned stakes in both—wanted the competitors to merge to take on Amazon.com Inc. That didn’t happen, and Flipkart was eventually acquired by the U.S. retail giant Walmart Inc. for around $16 billion.With depleting cash in one of the world’s most compe...
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