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Small-Town Sellers, Once Against Online Retailers, Have Now Joined Them
India’s small businesses are now warming up to online shopping. Here’s why.
17 Nov 2020, 01:15 PM IST
Anurag Goyal tried selling innerwear online about two years ago without luck. There was hardly any demand and nearly all his sales happened offline. But as India froze all economic activity in March to contain the pandemic, the 26-year-old's business in Hisar, Haryana suffered. He gave e-commerce a second chance in an effort to curtail losses. This time it worked.“Online sales have doubled, and now account for a larger chunk of my bu...
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