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Can This 10-Year-Old Girl Save the Olympics?
Organizers hope phenom Sky Brown will help lure younger viewers to the Tokyo Games.
06 Jun 2019, 08:31 PM IST
(Bloomberg Businessweek) -- The Olympic Games have long been among the world’s premier marketing events, with hundreds of millions of people worldwide tuning in to watch the human drama as athletes from more than 200 nations compete for the gold. Yet this decidedly mass-market broadcast event has been losing younger viewers, who increasingly spend time on social media and online entertainment. So organizers of the 2020 Tokyo Olympics...
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