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Can Influencers Improve Saudi Arabia’s Image?
Crown Prince Mohammed bin Salman had been opening up Saudi Arabia to the world before Khashoggi was killed.
09 Sep 2019, 09:53 AM IST
(Bloomberg Businessweek) -- Blond, tanned, and often posing in a swimsuit, Los Angeles-based travel blogger Aggie Lal might not seem like the obvious person to sell the virtues of Saudi Arabia. Yet this spring she was sharing updates with more than 800,000 Instagram followers as she explored ancient Saudi ruins and frolicked in the desert.
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