Can Influencers Improve Saudi Arabia’s Image?
Buildings stand as automobile traffic moves along the King Fahd highway, left and Olaya Street, right, in Riyadh, Saudi Arabia. (Photographer: Simon Dawson/Bloomberg)

Can Influencers Improve Saudi Arabia’s Image?

(Bloomberg Businessweek) -- Blond, tanned, and often posing in a swimsuit, Los Angeles-based travel blogger Aggie Lal might not seem like the obvious person to sell the virtues of Saudi Arabia. Yet...
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