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Royal Enfield’s Problem Is Bigger Than The Auto Slowdown
The new, and cheaper, Bullet 350 is seen unlikely to revive Royal Enfield sales amid a prolonged auto slowdown in India.
24 Aug 2019, 11:27 AM IST
To beat India’s worst auto slowdown in a decade, the nation’s largest leisure motorcycle maker launched the cheapest version of its second best-selling model. But Eicher Motors Ltd., the maker of Royal Enfield motorcycles, could be battling a bigger problem—brand fatigue.On Aug. 9, the Chennai-based company introduced its most-affordable offering in the new Bullet 350 by reducing some features—the company didn’t disclose details. The...
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