A sales assistant arranges lipsticks at an Estee Lauder Companies Inc. store in the Raffles City shopping mall in Shanghai, China (Photographer: Qilai Shen/Bloomberg)
Makers of premium cosmetics and skin products have been borrowing from a decades-old affordability playbook—the sachet revolution. But for a different reason.Estee Lauder to Sugar Cosmetics are increasingly coming out with lipsticks and serums to cleansing butters in tiny sizes. More than ever during the pandemic.Selling things in bite-sized helpings isn't new. Consumer goods makers offer everything from shampoos to chips and cereals...