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Pandemic Alters The Way Indians Love To Buy Their Staples
Consumers in tier-2 and tier-3 cities are increasingly migrating to packaged staples.
24 Dec 2020, 01:33 PM IST
Seeing, sampling, and smelling rice, wheat or sugar before buying was common in India’s hinterland. The Covid-19 pandemic is altering this purchasing behaviour.Consumers in tier-2 and 3 cities and rural areas are now afraid to stand in queues at the grocery store during the pandemic, Angshu Mallick, deputy chief executive of Adani Wilmar Ltd., told BloombergQuint over the phone. Even retailers don’t want them to wait for too long and...
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