The Nike Inc. logo is displayed at the entrance to the company’s store in the East Nanjing Road shopping area of Shanghai, China. (Photographer: Tomohiro Ohsumi/Bloomberg)

Nike’s Air Jordan Brand Is Winning Over European Soccer Fans

(Bloomberg Businessweek) -- On a crisp November night in Paris, Kylian Mbappe flashed down the soccer field and passed the ball to his Paris Saint-Germain teammate Neymar, who finished off the run ...