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New TV Tariff Rules Trigger Collapse Of English Genre
Streaming apps disrupt English TV genre in India.
16 Apr 2019, 08:20 PM IST
Not many people outside parts of northern India may have heard about Dangal TV but it’s now India’s second-most-watched satellite channel.That’s the new reality for the nation’s broadcast industry as changed tariff rules sent viewership rankings topsy-turvy. Little-known or low-ranked free channels have crept up the charts, while paid channels dropped, show data by the Broadcast Audience Research Council. Urban viewers are cutting th...
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