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Marico’s Saffola Runs Into Competition, Health Conscious Indians
Saffola attracts a set of health-conscious users who have reduced consumption of oil, says Marico CEO Saugata Gupta.
15 Mar 2019, 08:07 PM IST
Marico Ltd.’s branding of Saffola as a safer alternative helped win consumers in a country where people suffer from diseases like diabetes and hypertension at least a decade earlier than peers in developed nations. But the company’s volumes have plateaued amid competition and as Indians look for healthier options.The brand has a 72 percent share of India’s premium oil market and contributes nearly 18 percent to Marico’s domestic reve...
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