Marico’s Saffola Runs Into Competition, Health Conscious Indians
A worker organises packages of Marico Ltd. products at a department store in Mumbai, India. (Photographer: Prashanth Vishwanathan/Bloomberg News)

Marico’s Saffola Runs Into Competition, Health Conscious Indians

Marico Ltd.’s branding of Saffola as a safer alternative helped win consumers in a country where people suffer from diseases like diabetes and hypertension at least a decade earlier than peers in d...
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